ICP Analyzer

PROSPECT INFO

Who are you scoring?

Quick info — we just need enough to identify and follow up.

Practice or business name *

Primary contact name

Industry

Practice size

🎯 FIT (25%)

Is this an ICP match?

Are they the kind of business we're built to serve?

How well does NexorLink fit their business?

1 = e-commerce store with no calls. 5 = HMO clinic in Miami with bilingual Spanish need.

🔥 PAIN (25%)

How bad is the problem?

Do they know they have a problem we solve?

Pain severity

5 = "We lost X patients last month because we couldn't answer." 1 = "Things are fine."

👤 AUTHORITY (15%)

Can they actually buy?

Decision-maker access matters more than rapport.

Decision-making power

1 = Front desk staff. 5 = Practice owner, CEO, or solo practitioner.

💰 BUDGET (10%)

Can they afford the right tier?

Budget signals matter — vague "free" interest is usually a tire-kicker.

Budget signal

1 = Refuses to discuss numbers. 5 = "We spend $X on assistants, willing to invest."

📞 OUTBOUND NEED (15%)

How much outbound calling can NexorLink unlock?

This is a major differentiator. Prospects with strong outbound use cases (HMO HEDIS gaps, dental recall lists, no-show problems) close faster and pay more.

Outbound calling opportunity

1 = No outbound use case. 3 = Standard appointment reminders / waitlist fill. 5 = HMO/Medicare with HEDIS gaps, medication adherence, Star Ratings pressure.

⏱️ TIMING (10%)

How urgent is this for them?

"Sometime this year" is a euphemism for "never." Real timing has a date.

Buying urgency

5 = "Need this live by month-end." 1 = "Just exploring options."